From May 25 to 26, the “520 My Love for BFU" 2024 Alumni Culture Festival series of events were held, with over 2,000 alumni in attendance. Sun Xinli, Vice-Chairman of University Council, Vice President of the Alumni Association, and Deputy Director of the Foundation, participated in the events.

During the festival, Sun Xinli made a special visit to the alumni marketplace and participated in the turnover ceremony of the MBA Alumni Association. She extended a warm welcome to the alumni returning to their alma mater and expressed great appreciation for their accomplishments. Sun emphasized the invaluable role of alumni as the university's treasures and outlined BFU's commitment to enhancing alumni engagement through better communication, refining the structure and function of the alumni associations, and offering support for their comprehensive development. Sun encouraged alumni to actively contribute insights and expertise to propel BFU's high-quality growth, achieving mutual benefit and win-win results. She also encouraged them to uphold the BFU spirit, engage with contemporary trends, and demonstrate the responsibility and commitment of BFUers in their respective fields.

This festival, undertaken by the Alumni Association and the Education Foundation, is an important componenet of BFU's second Campus Culture Festival. The event includes various activities such as campus check-ins for "BFU Memories", an alumni marketplace, "BFU Love" photosessions, an entrepreneurship forum for alumni, tours of the BFU museum, BFU history museum, and library, a cafeteria open day titled "Rediscover the Taste of BFU" , and raffles.

For the first time, the alumni marketplace event featured 23 alumni enterprises from across the nation. They brought their distinctive entrepreneurial products back to campus, creating a lively market atmosphere. These alumni businesses had thoughtfully arranged a variety of activities, including exclusive discounts, free samples, experiences of intangible cultural heritage, interactive games, and prize drawings. These offerings fostered significant interaction between the alumni who returned for the event and drew enthusiastic participation from both former students and current faculty and students.

During the festival, numerous colleges hosted distinctive alumni engagement activities. The Department of Psychology of the School of Humanities and Social Sciences convened its second alumni forum, where they deliberated on the department's strategic vision for the forthcoming five years and introduced an alumni interview project. Concurrently, the School of Economics and Management conducted its leadership transition for the MBA Alumni Association, resulting in the election of the second council tasked with devising a high-quality development roadmap for the MBA program.

Written by Zhao Xin, Wang Xiuyao
Translated and edited by Song He
Reviewed by Yu Yangyang